Six Step Guide to Creating Rich Snippets

Rich snippets are displayed above the normal Google search results. Snippets provide additional data as compared to the results.

With Rich Snippets you can attract your target audience’s attention and boost your search engine marketing performance.

iPullRank contributor Aleks Shklyar has published a six-step guide to help you create efficient Rich Snippets.

Shklyar says, “If you’re unfamiliar with the concepts of structured data or schema markup, you’ve come to the right place. Though the concepts might not be familiar to everyone in the digital marketing space, anyone who’s ever used Google has come across rich results at one point or another even if they don’t realize it. In fact, any time you see a result that looks more enticing than the regular blue link and standard meta description beneath, you’re likely looking at a rich snippet result.