Schema is a structured data vocabulary that makes it possible for search engines to understand the meanings behind subject matter on the Internet. Schema markup helps search engines to provide a better user experience for Internet users.

Cognitive SEO contributor Adrian Cojocariu has published an 11-point guide on Schema Markup for SEO.

This guide covers the following:

  • What Is Schema Markup
  • What Is Structured Data
  • What Is the Difference Between Schema Markup, Microdata and Structured Data
  • What Are Schema Markup & Structured Data in SEO
  • How Does Schema Markup Impact SEO & Search Engines
  • Schema Markup Types Supported by Google
  • How To Implement Structured Data Markup On Your Website
  • Structured Data Vocabularies
  • Schema Encoding Types & Examples
  • Why Doesn’t My Website Display a Rich Snippet?
  • Structured Data Myths.

You can access this guide on the following page.

Schema Markup for SEO → The Complete Guide

Cognitive SEO

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