With social media advertising you can reach a lot of people to promote your products and services. You need to carefully consider all the social media platforms and select the one that can bring your more benefits.

Portent contributor Lauren Clawson has shared an article highlighting some useful tips to start your social media advertising journey.

Clawson says, “This post provides recommendations on how to leverage each social media advertising platform based on your vertical, whether you’re just starting out, or looking for additional platforms to integrate into your existing digital advertising strategy to expand your reach.

E-Commerce and Retail

For e-commerce and retail businesses, you want to focus your ad spend on platforms that offer the most robust audience targeting and advertising programs.


Facebook (including Instagram, Messenger, and Audience Network) is a must-use for businesses that have e-commerce capabilities. It is the most advanced of the social platforms when it comes to targeting and available creative formats, and it has the largest user base with 2.45 billion monthly users worldwide”.

Social Media Advertising: Selecting the Best Platform for Your Business


Sharing is caring