Search engine optimization is the backbone of your business when it comes to promoting it online. Several algorithm changes come and go but some SEO strategies remain evergreen.

Yoast contributor Melina Reintjens has shared six such universal SEO tactics that continue to help in securing higher search engine rankings.

Reintjens says, “Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these timeless SEO tactics and you’ll never go wrong.

1. Stay on the light side

If you’re desperate for quick results, you may be tempted to use blackhat SEO tactics. Well, don’t! Never, ever buy links, try to trick search engines or visitors with redirects or spam links on other sites. It may work for a short while, but search engines actively discourage this kind of thing, so it always backfires in the end and harms your rankings. You don’t want those tricks or bought links coming back to haunt you, do you?”.

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

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