Marketing Segmentation and Personalization [Podcast]
The processes of segmentation and personalization can help you to reach your target audience and increase your sales. With these two techniques you can move more close to your customers.
Rainmaker’s Darrell Vesterfelt has published a new podcast episode ‘Marketing Segmentation and Personalization’ featuring Brennan Dunn.
Darrell says, “In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.
In this episode, Darrell and Brennan talked about:
- How Brennan got his start as an online entrepreneur
- Why you may not be doing as much segmentation and personalization as you need to be
- How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
- Why RightMessage is like MadLibs for your email marketing
- The staggering difference personalized content can make for your brand
- Tips and tricks on how and where to get started
- Why personalization is so much more than email”.
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