To persuade your audience to take an action, it is important to first grab their attention. By discovering the characteristics of human psychology you can target them at the right time and with most appropriate channels for achieving best results.

Content Marketing Institute is hosting a webinar ‘The Psychology of Attention: How to Cut Through the Noise and Reach Your Audience’ on Wednesday, March 4, 2020 at 2.00 pm EST.

CMI team says, “In this webinar, you’ll learn how to use psychology to cut through the noise. Jergan Callebaut, Head of Psychology at Datasine, and Nick Mason, CEO at Turtl, will take you through the fascinating principles of psychology that you should be applying to your marketing content.

You’ll leave with these key takeaways:

  • Examples of successfully applying psychology to marketing strategy
  • How to make your audience feel more connected with you
  • What features grab attention and make content memorable
  • The strategy that reduces distractions and information overload
  • Why personalization is here to stay”.

The Psychology of Attention: How to Cut Through the Noise and Reach Your Audience

Content Marketing Institute

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