Search engine marketing is one of the most used ways for business marketing. And the use of search engines has been growing steadily.

Search Engine Watch’s Luke Richards has published a report ‘Future of search in 2020 according to SEO specialists’ to share a glimpse of search engine marketing this year.

Richards says, “A survey of SEO specialists published at Best SEO Companies has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search in 2020 and beyond.

Nearly 500 digital marketing experts offered their responses to the survey, highlighting the tactics which they feel will be important within five years, as well as what factors they expect Google to look upon favorably as the search giant continues to update its algorithm.

Let’s take a look at some of their predictions.

1. Majority of SEOs think the practice is increasing in importance

A significant 75% of respondents believe SEO will be more important in the future.

This isn’t surprising in and of itself, but some more granular detail is quite revealing about how changeable the industry is.

37% plan to stay in SEO for just one-to-three years and a sizeable 23% describe their jobs as precarious in light of Google’s algorithm changes”.

Report: Future of search in 2020 according to SEO specialists

Search Engine Watch

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