Seven Ways to Use TikTok for Marketing
TikTok saw a significant growth in social media domain last year. This platform continues to attract new users. To reach out the TikTok audience, you need to identify the population according to their age group and interests.
Search Engine Watch’s Ronita Mohan has shared seven ways to use TikTok for your marketing.
Mohan says, “Because of how new the app is as compared to the popular platforms of today, it’s difficult to define a TikTok strategy. However, there are a few methods of engagement that you can use on the platform that we will outline below.
1. Behind the scenes
TikTok is a great channel to showcase life behind the scenes, take your followers through an intimate look at the workings of your organization.
A number of entertainment and news brands are making TikTok videos of their brainstorming sessions or inside writers’ rooms.
You can show how a product is conceived and goes through the stages of production until it’s finally ready to be launched for customers”.
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