Here’s Why You Should Use Instagram for Business
Instagram has a record 25 million business accounts. This number shows how popular this platform is for businesses.
Search Engine Journal’s Kristi Kellogg has shared nine reasons why you should be using Instagram to grow your business.
Kellogg says, “Don’t fall into the trap of thinking your business doesn’t have anything visually interesting to post. With a little creativity and strategic planning, you’ll find there’s plenty you can post on Instagram.
Here are nine reasons you should use Instagram as a business, no matter what your industry is.
1. Customers Expect It
Customers will search for you on Instagram.
They might search for you specifically by name, or by hashtags relating to your business or location.
Either way, not finding you is a bad experience.
Even if you don’t plan to be incredibly active on Instagram, the best practice is to create an account that, at the very least, has your business name, contact information, and a few posts to showcase your brand.
In any case, you don’t want that search to come up empty – or, even worse, lead them to a competitor”.
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