With an effective social media marketing strategy you can quickly grow your business. But you need to be careful in selecting the channel and the way you approach your prospects.

Social Media Today’s Dhariana Lozano has shared three reasons which might be suppressing your social media marketing performance.

Lozano says, “There are some basic mistakes that entrepreneurs and businesses repeatedly make in social media marketing which are limiting their capacity to grow an engaged audience.

Here are some of the most common missteps that I see:

1. They don’t know their audience

This is crucial, because not having this part figured out means that you’re trying to talk to everyone, which means you’re really just shouting into the void and hoping that somebody might hear.

If you’re unable to make a connection with people, then don’t count on being able to sell them anything. Understanding who your target audience is – what they want, what they need, where you fit in, etc. – is critical to maximizing your social media marketing performance”.

3 Reasons Why Social Media Isn’t Working for Your Business

Social Media Today

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