Approximately 500 million daily users access Instagram Stories which makes it a a great way to reach potential new customers. With Instagram Stories you can build a stronger connection with your target audience.

Jeff Bullas has shared six ways to effectively use Instagram Stories for improving your business.

Bullas says, “Let’s take a look at how you can effectively use Instagram Stories to grow your business.

1. Feature Stories on Highlights and your website

Who doesn’t hate to see the content they put their time and effort into deleted after 24 hours?

It is true that a lot of content posted on Stories is only relevant for that day, but there are many Stories that you may want to save for other followers to see.

You can do this in two ways:

Add the Story to Highlights

Instagram provides a handy feature called Story Highlights. This is a great option for those who want to keep their Stories on their accounts longer”.

How to Use Instagram Stories Effectively for Your Business

Jeff Bullas’ Blog

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