Google Analytics help you analyze your website performance by monitoring visitor behavior and navigation. There are other alternatives too which can help you do the same.

Search Engine Journal contributor Julie Joyce has shared an article highlighting 10 Google Analytics alternatives.

Joyce says, “Looking for an alternative (or addition) to Google Analytics? Maybe you’re concerned about privacy.

Maybe you’re overwhelmed by how to use Analytics. Maybe you just like trying new tools. In any case, read on to see if something else suits your needs.

These tools may not be able to offer all of the functionality of Google Analytics but hey, maybe you don’t need it all anyway. All of them also offer a free trial or free plan.

1. Matomo

Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool.

It provides you with heatmaps, A/B testing, funnels and goals, and many other conversion optimization features”.

10 Great Google Analytics Alternatives

Search Engine Journal

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