Your marketing investment should be well-thought so that it gets you desired ROI. Many a times we choose wrong marketing channel and our money is wasted.

Entrepreneur contributor Estie Rand has shared six marketing money wasters. Have a look at this article if you are making any such mistakes.

Rand says, “Here’s what I’ve learned over the years are the biggest marketing money wasters and what you can do to avoid them.

Money Waster #1: Starting with Logos and Branding

I had a client once who was starting a 3PL shipping company. He came into my office all excited one day saying, “I was listening to Mozart, and I realized shipping is a lot like Mozart’s music so I’m going to name the company Mozart Shipping.”

I told him nicely that I appreciated his passion, but he was running a shipping company. His customers wanted to know their items were secure and safe. They weren’t hiring him to ship musical instruments”.

Top 6 Marketing Money Wasters


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