Beginner’s Guide to LinkedIn Advertising
LinkedIn’a sponsored content, text ads, sponsored InMail and video ads can help you to reach your target audience on its network.
Search Engine Journal’s Ashley Segura has published a guide to advertising on LinkedIn.
Segura says, “LinkedIn used to be extremely limited with its advertising options, leaving hardly any room for advertisers to really accomplish their goals.
That has since changed and will continue to change going forward, adding more freedom for advertisers.
Nowadays with LinkedIn ads, you get to create ads based on what you need to achieve.
With that said, in order to successfully advertise on LinkedIn, your goal needs to be one of the following:
- Brand awareness.
- Website visits.
- Engagement.
- Video views”.
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