Social Media Marketing Mistakes to Avoid
Social media platforms enable you to reach your target audience and promote your products with a blend of different tools. Of course social media can strengthen your business, but even a small mistake can harm your business.
Search Engine Journal contributor Julia McCoy has shared 25 things that you should avoid doing on social media.
McCoy says, “Stay away from these 25 mistakes, and your social media campaign will flourish.
1. Not Being Up-to-Date with Current Trends
In 2016, Wendy’s posted a meme of Pepe the Frog dressed up as their mascot.
What they didn’t know was that the cute cartoon frog had recently become an image of racism and white supremacy.
It’s not hard to imagine the response.
To avoid a mistake like Wendy’s, do a little research before posting anything on social media.
2. Posting Insensitive Content
Be humorous, but stay away from insensitive jokes.
We all remember the Yanny vs. Laurel audio clip that tore the web apart”.
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