Four Steps to Writing Great Emails
Email marketing requires great command over language and an ability to create an emotional appeal. Stories can help you to do this.
AWeber contributor Jill Fanslau has shared a four-step process to writing great marketing emails with the help of stories.
Fanslau says, “Good salespeople and marketers understand the importance and power of storytelling — and they use it to their advantage.
It’s why Coca-Cola doesn’t sell you carbonated water, high-fructose corn syrup, phosphoric acid, and caramel coloring — it sells you a “feeling.”
The company’s most iconic commercial of all time “I’d like to buy the world a Coke” focuses on the drink being a commonality among people all over the world. It brings people together — regardless of their backgrounds, faith, gender, race, or opinions. No one even takes a sip of the soda in the ad”.
You’re Probably Not Sending This Important Email
Winning the Race for Digital Skills [Report]
Econsultancy has published a new report ‘Winning the Race for Digital Skills’. The Econsultancy team says, “In a world of perpetual change, how do businesses stay ahead? The answer lies in learning. As the shift towards online purchasing accelerated during the pandemic, companies underwent a decade’s worth of digital transformation in just six months. Now, […]
SEO Trends 2023 [E-book]
Search Engine Journal has published a new e-book ‘SEO Trends 2023’ featuring useful tips to strengthen your SEO strategy. The SEJ team says, “You’ll learn how to recalibrate your SEO strategy for maximum results by identifying the key trends that will affect the search landscape next year. Some of the SEO trends covered in this […]
HubSpot Releases ‘The New Manager’s Guide to Effective Leadership’
HubSpot has released ‘The New Manager’s Guide to Effective Leadership‘. Rebecca Corliss says, “One of the biggest challenges when going from individual contributor to people manager is having to change the way you value your own impact. Every day prior to this promotion you were evaluated on the impact you personally had on the business. From here […]
Everything You Need to Know about Google Topic Authority
Your site’s authority in Google’s eyes affects how well you’re able to rank in search engine results. Search Engine Journal contributor Matt G. Southern has published a detailed article on Google Topic Authority. She says, “Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, […]
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