Email marketing requires great command over language and an ability to create an emotional appeal. Stories can help you to do this.

AWeber contributor Jill Fanslau has shared a four-step process to writing great marketing emails with the help of stories.

Fanslau says, “Good salespeople and marketers understand the importance and power of storytelling — and they use it to their advantage.

It’s why Coca-Cola doesn’t sell you carbonated water, high-fructose corn syrup, phosphoric acid, and caramel coloring — it sells you a “feeling.”

The company’s most iconic commercial of all time “I’d like to buy the world a Coke” focuses on the drink being a commonality among people all over the world. It brings people together — regardless of their backgrounds, faith, gender, race, or opinions. No one even takes a sip of the soda in the ad”.

You’re Probably Not Sending This Important Email

AWeber

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