Incoming links matter a lot when it comes to preparing a strong SEO strategy. Depending upon the quality of site content that links to your website, search engines value your website.

Orbit Media Solutions’ Andy Crestodina has shared seven factors that indicate the value of links.

Crestodina says, “A website linked to you. That’s good, right? But how good?

Links are a factor in search rankings. Links create credibility and improve the likelihood that pages on your site will rank. But links are not equally weighed. Some are worthy of open-the-champagne celebrations. Others …are almost worthless.

This is a rundown of the top seven factors that determine the value of a link (aka link equity or “link juice”) prioritized based on my best understanding and experience.

1. The authority of the linking website

Is the link on an authoritative website?

This is likely the biggest factor in the quality of a link.

Back in the day, it was called “PageRank.” It’s Google’s own metric for determining the authority (credibility) of a website. Websites with better link popularity (higher quantity and quality of links) have higher PageRank and more authority”.

What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link

Orbit Media Solutions

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