Video is a great marketing tool as it helps you persuade more people to make a purchase. The length of your video matters a lot. You need to consider people’s readiness to spend time on content so that you can drive them accordingly.

Social Media Examiner’s Marcus Ho has shared some useful tips on converting more prospects into customers.

Ho says, “Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing?

In this article, you’ll learn how to create short, cost-effective videos to help convince people to purchase your product or service.

Why Use Short, Fact-Based Video?

According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. This indicates that video is a great option for small businesses to connect with, convince, and convert leads into customers.

Quick fact videos packed with stats are especially helpful during the convincing phase of the customer journey”.

How to Use Short Videos to Turn Prospects Into Customers

Social Media Examiner

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