Drive More Traffic with These Headline Writing Tips
Well crafted headlines can help you to improve your SEO and social media performance resulting into increased website visitors. You should keep in mind multiple audiences while creating headlines.
Search Engine Journal contributor Kristi Kellogg has shared eleven headline writing tips to help you increase your traffic and clicks.
Kellogg says, “While there’s no exact science to writing a headline, there are useful headline writing tips that will help you whip up brilliant headlines.
Discover 11 ways to write good headlines.
1. Let Keywords Drive You
If you’re writing a piece of evergreen content, always do keyword research to find out what people are actually searching for. A slight difference in wording can make a huge impact on traffic. Let’s take this content, for example.
As with all content, I did keyword research beforehand to pinpoint what people are actually searching for. I narrowed it down to these keyword phrases, based on their monthly search volume:
- Headline writing tips: 360
- How to write a headline: 360
- Good headlines: 390
- How to write a good headline: 170
By choosing a relevant keyword phrase with the most search volume, I can boost the ROI of the content”.
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