The new year has already started and its time to capture each and every opportunity for your marketing. Every year we observe new trends that create an impact in our marketing.

To help you improve your marketing effectiveness in 2020, Impact contributor Brian Casey has shared 27 important digital marketing trends to watch this year.

Casey says, “My goal with this article is to help you learn and understand the digital marketing trends that will change how you work. 

Digital sales trends

1. Assignment selling

Does your sales team use any of the content being produced by the marketing team? Do you, as marketers, work with your sales team to create content that could help the sales team close deals?

If so, assignment selling is for you.

Assignment selling is simply the process of intentionally using educational content you have created about your products and services to resolve the major concerns and answer the burning questions of prospects during the sales process so they are much more prepared for a sales appointment”.

27 digital marketing trends to watch in 2020

Impact

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