Five Ways to Improve LinkedIn Engagement
LinkedIn is one of the best social media platforms that can be used to market your products and services. Its professional user base helps you to enhance your reach among a limited audience.
Social Media Examiner’s Robert Brill has shared five ways to help you improve your LinkedIn engagement and clicks.
Brill says, “You want to develop content for LinkedIn that will appeal to an important group of 500–1,000 people who can make a difference in your business. Don’t focus on virality because viral content is either lightning in a bottle that’s hard to duplicate or something that gets a lot of marketing push. The volume of quality content over time is the game you can control.
Keep in mind that LinkedIn loves to see two things happen: clicking on a post and staying on the platform. So the core approach is to create content that keeps people clicking inside LinkedIn.
#1: Research Engaging Content Ideas for LinkedIn
Before you create content for LinkedIn, you need to find topics that will engage your audience on the platform. Here are three sites that can help you gauge interest.
Vet Topics With Quora
For content you plan to post on LinkedIn, vet your topics on Quora. This means go to Quora and answer questions that users have posted. When you find a piece of content you like on Quora, you might consider expanding it for a longer-form post on LinkedIn. Pay attention to the questions that come up repeatedly on Quora and aggregate them into LinkedIn posts”.
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