BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.

According to Search Engine Land, Google’s BERT will impact 10% of searches. It may affect your brand’s organic visibility and traffic.

Rank Ranger team has published a new podcast episode ‘BERT & SEO – Getting The Story Straight’ featuring Dawn Anderson.

Rank Ranger team says, “Big time guest with us as The Women In Search SEO Series continues with the one and only Dawn Anderson who gets into everything BERT and SEO: 

  • Clear & understandable details on how the heck BERT actually works
  • The real story on how BERT’s implications will hit SEO
  • What better contextual conceptualization means for content

Plus, we take a look at how the very fabric of the SERP might be changing”

BERT & SEO – Getting The Story Straight

Rank Ranger

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