An effective search engine optimization strategy is extremely important for using the Internet channels for your business growth. While planning an SEO strategy you should stay away from doing certain things.

Go Fish Digital contributor Stewart Fussell has shared five basic SEO mistakes that you should avoid.

Fussell says, “If you’re new to SEO or just need a refresher on best practices, I’d like to go over five major SEO mistakes you should avoid. Keep reading to learn more!


Title tags are likely the primary piece of copy that the average user first takes note of, so it is important to be intentional about what is included in this bit of copy. It is also well known that title tags and meta descriptions are central contributing factors to click-through rates. Although a component as small as a title tag may seem trivial it is important to be aware that this could be the first interaction users have with your site.

There are a few key tricks to creating an effective title tag:

  • Ensure the intent of the included keywords aligns with the content on the page by reviewing the existing search results for those terms.
  • Place your primary keyword towards the front of the phrase to be most impactful”.

5 Basic SEO Mistakes To Avoid

Go Fish Digital

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