Email deliverability and open rate are the two challenges every marketer faces today. With email service providers’ strict spam filtering rules, you have to work hard for making your emails land in the subscriber inbox.

MarketingProfs’ John Landsman has shared five ways to improve your email campaigns’ inbox placements in 2020.

Landsman says, “As we enter a new year and a new chapter in digital marketing, it’s imperative that your email campaigns reach their intended destination. Accordingly, here are five best-practices to boost and maintain email deliverability in 2020.

1. Don’t ambush your mailing lists during peak times. Do gradually increase email outreach ahead of major seasons.

It’s tempting to blast out as many emails as possible to get your customers’ attention and to drown out the competition. But by doing that you risk not only turning off your customer but also having your campaigns flagged as spam, or—worse—you can be blacklisted by Internet service providers (ISPs), which could dent your deliverability rates.

You’ll be better off setting a cadence of personalized messages months in advance of an important season for your industry. For instance, if you’re a travel company wanting to reach spring-breakers, start by gradually sending emails that play up what’s in store for your customers months in advance, to start build momentum as the season approaches”.

Five Ways to Boost Your Email Campaigns’ Inbox Placement in 2020

MarketingProfs

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