Search engine marketing is one of the best ways to reach your desired audience and achieve your sales targets by persuading them to make a purchase. With changing algorithms you need to change your strategies.

To help you strengthen your search engine marketing in 2020, Vertical Leap contributor Dave Colgate has shared five important search marketing trends.

Colgate says, “We’ve learned a lot over the past 12 months about where the search marketing industry is heading, with some of the most significant algorithm updates in years and the ongoing evolution of some key technologies. Based on this, here are five search marketing trends that will likely define 2020:

  1. Optimising for BERT and a smarter Google
  2. Creating and reworking content for E-A-T
  3. Voice search finally comes of age
  4. No more compromises with technical SEO
  5. Seizing opportunities first with programmatic SEO

These trends are largely going to decide which brands and search marketers are best positioned for the decade ahead. Meanwhile, the increasingly competitive nature of modern SEO will mean those that fall behind will have a difficult time in making up ground later”.

Five search marketing trends you need to know in 2020

Vertical Leap

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