Explain What You Sell by Using Content [Video]
The purpose of content creation is to express your ideas effectively to that the target audience understands it clearly and takes desired action.
To help you create effective content, Marcus Sheridan has published a video ‘Explain What You Sell by Using Content’.
Sheridan says, “It’s crazy how often companies sell services and products yet the marketplace doesn’t even know what those things are. Literally, they may not even know what the word/phrase your offering or talking about even means. This is exactly why assuming ignorance on the part of the audience, and explain what “it” is, can be incredibly beneficial to your #sales and #marketing approach. Watch the video to see exactly what I mean here”.
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