The Google Analytics platform enables you to measure your advertising ROI and track your Flash, video, and social networking sites and applications.

SEMrush contributor Phil Pearce has published the ‘Beginner’s Definitive Guide to Google Analytics’ to help you improve your marketing with Google Analytics.

Pearce says, “Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It is one of the most popular free tools available.

The volume of data Google Analytics provides makes it an essential component of any website manager’s or marketer’s online toolbox. In this guide to Google Analytics, we will cover some of the crucial things you need to know about the tool, including:

  • What Google Analytics is.
  • Why you need to be using it.
  • How you can get it up and running.
  • What insights Analytics delivers and where you can find them”.

The Beginner’s Definitive Guide to Google Analytics


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