The artificial intelligence (AI) technology allows you to create personalized experiences for your audience. When you combine it in the content marketing domain, you can get amazing results.

To help you start using AI into content marketing, Content Marketing Institute contributor Lilach Bullock has shared an article highlighting five AI tools to improve your content marketing performance.

Bullock says, “Check out these five AI tools to help you be smarter in your content marketing.

1. Develop a predictive journey

Most of your website visitors are anonymous. They visit a page on your site, showing an interest in your content, and usually bounce after the first page.

But what if they stayed because your site was able to guide them on a better journey?

Sure, you can pre-define the flow for visitors, displaying links and calls to action that you think visitors to a page will engage with. However, these flows are static. They don’t account for the history and intent of the unique visitor. A person visiting for the first time and someone who’s been on your site five times both get the same journey”.

5 AI Tools to Help You Get Smarter in Your Content Marketing

Content Marketing Institute

Sharing is caring