Social media channels stay a lucrative marketing option for all the brands. And with newer platforms and their features, this opportunity keeps growing.

Content Marketing Institute’s Dennis Shiao has shared seven useful social media marketing tips for the new year.

Shiao says, “Pick any social platform and you’ll find that as it grows older users come and users go. New features are launched, while other features are removed. As these platforms age, it can be challenging to figure out how your business brand or personal brand can get the most out of them.

To help, I reviewed CMI’s 2019 posts on social media marketing and came away with some key insights for one-stop reading.

1. Instagram: hashtag strategy + fan engagement

Jodi Harris shares Instagram tips from Wally Koval, former CMI team member, Content Marketing World presenter, and owner of the popular Instagram account @AccidentallyWesAnderson. On the Instagram account (857,000 followers), Wally shares photos and commentary that recall the visual style of Wes Anderson’s films.

Though some Instagram users use the up to 30 allowed hashtags in a post, Wally recommends creating an intentional hashtag strategy”.

7 of the Most Helpful Social Media Tips for 2020

Content Marketing Institute

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