By understanding psyche and thinking process of your target audience, you can take decisions to prompt them to take desired actions. The study and understanding of the neuroscience can help you to do it effectively.

Social Media Examiner contributor Michael Stelzner has published a podcast ‘Neuroscience and Marketing: How People Make Decisions’ featuring Tracy Trost.

Stelzner says, “Have you ever wondered why some marketing campaigns connect with people while others flop? Want insight into how the brain makes decisions that compel people to take action?

To explore the science behind how people make decisions, I interview Tracy Trost on the Social Media Marketing Podcast.

Tracy is a neuroscience marketing expert and the lead visionary at TCM Creative, where he creates fundraising commercials for non-profits. He’s also a feature and documentary filmmaker who’s worked in television for 30 years.

Tracy explains six principles of persuasion marketers should understand and how they can use concepts such as mirroring and anchoring in their messaging”.

Neuroscience and Marketing: How People Make Decisions

Social Media Examiner

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