To get best results from your content marketing campaigns you need to make your content more accessible and available to your audience. Though there are several channels that can be used to promote your content, it is still difficult for many to put their content in front of right audience.

To help you improve your content accessibility, Content Marketing Institute contributor Melissa Eggleston has published ‘A Practical Guide to Content Accessibility’.

Eggleston says, “How might you change the content on your website if your audience was likely to view it while under great stress, in 90 seconds, on a mobile device, off the highway in a gas station bathroom?

Nonprofits helping domestic violence and sex trafficking survivors face this challenge. Questions they must ask about their content include:

  • Does this homepage image slow the site’s download speed too much?
  • Are the phone links one touch to call?
  • Is the text really easy to read when rushed and stressed?
  • Is the most relevant content absolutely unmissable?

Fortunately, the extra time spent meeting the needs of this particular audience likely also creates a better experience for everyone else who visits the website”.

A Practical Guide to Content Accessibility

Content Marketing Institute

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