Your Step-by-Step Guide to Gmail Advertising
Gmail advertising provides you an unique opportunity to promote your products and services to its vast user base. Also when it comes to creating ads, Gmail’s targeting features make it easy to run your ads.
PPC Hero contributor Kamlyn Spivey has shared a step-by-step guide to creating effective Gmail ads.
Spivey says, “Today, I will look at one of the lesser utilized channels for marketing – Gmail campaigns. I will walk through the Gmail campaign set up and provide tips on how to use the various targeting options that Gmail offers for your company to break into the email scene.
Before you even begin building your Gmail campaign, you need to ensure you have adequate imagery to use in your ads. Gmail ads specs are similar to all those needed in all GDN campaigns:
- Logo Image: Min. size 144px x 144px with a max. size of 150KB – aspect ratio 1:1
- Marketing Image: Min. size 300px x 300px and aspect ratio of 1:1″.
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