The concept of improving the accessibility of website content refers to reducing basic barriers to comprehension. You can make content accessible by adding alternative text for images and other graphics.

Portent contributor Travis McKnight has shared four strategies to write accessible website content.

McKnight says, “The technical details of web accessibility are only part of the equation to provide a seamless user experience and make your content easy to understand and engage with. Your users are the variables that determine what accessibility level you need, and how you should create your content.

Below are four concepts and associated techniques to improve user inclusion alongside the technical website accessibility guidelines.

1. Put Yourself in Your User’s Shoes

If you’re not accustomed to making accessible content, empathy can be an often overlooked aspect of content layout and design. When you plan a new landing page, app, call-to-action, interactive component, or blog post, consider when and how users will interact with the content. Use empathy scenarios or an inclusive design empathy generator, as seen in the image below, to broaden your perspective so you don’t forget crucial design elements and accidentally isolate users”.

How to Write Accessible Website Content


Sharing is caring