Google Shares Three Ways to Create Outstanding Site Content
Quality content helps you to build your website’s credibility. To create eye-catching content you should do thorough research and take care of the audience emotions.
Ezgi Cetinkaya, Marketing Communications Specialist, AdSense, Google has shared three steps to help you create outstanding website content.
Cetinkaya says, “Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.
1. Identify areas with high potential
Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out”.
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