Digital marketing continues to evolve with technological advancements. Integration of artificial intelligence makes your marketing efforts more personalized leading to success.

Smart Company contributor James Lawrence has shared eight ways digital marketing will change in 2020.

Lawrence says, “Staying on top of the speed of change in digital is one of the number-one things that in-house marketers and business owners worry about. 

But the start of 2020 brings a moment to lift our heads above the fast-paced business of ‘getting things done’, allowing us to look ahead and plan for a successful year ahead.

To help this process along, I have outlined some of the changes that will shape the Australian digital marketing landscape in 2020.

1. We finally concede not everything in digital can be measured

The rise of digital brought with it a belief all marketing activities could be measured.

Gone was the sentiment ‘half the money I spend on advertising is wasted, the trouble is I don’t know which half’, and with this came an obsession with hard metrics such as cost per click, cost per lead and cost per sale”.

How digital marketing will change in 2020

Smart Company

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