The new year is almost here so you should prepare your marketing tools to achieve more milestones. With increasing Internet usage, the digital marketing domain has bright scope for further growth.

Jeff Bullas has shared five biggest trends that we may observe in 2020.

Bullas says, “Statista projected that by the close of 2019, active email accounts would be increasing to an astonishing 5.6 billion. According to Hubspot, local searches have become so powerful that 72% of searchers for local businesses end in a 5 mile radius visit. Omnicore Agency has found that a full 93% of all traffic is driven by search engine results, making the days of targeted URLs and domain names a potential thing of the past.

Clearly, we should all be focusing more on digital marketing, even if we have invested a lot of time, energy and budget into the process. Start the year off right by understanding these digital marketing trends.

1. The rise of the machine

The exploitability of chatbots has been talked about for a few years now and certainly big name brands have jumped on board. But the real power of artificial intelligence in marketing is only just beginning.

Acquire ran a survey earlier this year and found that within the Millennial demographic 40% of responders interacted with chatbots on a daily basis. That far exceeds even the most optimistic projections for the popularity of AI in the world of customer facing marketing strategies”.

The 5 Biggest Digital Marketing Trends Making Waves as We Enter 2020

JeffBullas.com

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