Three Ways to Creating a Content-Driven Backlink Strategy
Good quality content is very important for influencing your audience. Also for achieving high SEO rankings you can use your content strategy for securing more links to your websites.
BrightEdge contributor Gabriele Regalbuto has shared three tactics for creating a content-driven backlink strategy.
Regalbuto says, “A content-driven backlink strategy is important because it encourages your brand to focus on thought leadership and building a positive reputation within your online space. It allows for more natural backlink building, encouraging people to view your business in a positive light.
By focusing on using strong content to build a backlink strategy, your brand name becomes associated with positive situations. You begin to cultivate your reputation across the digital space in a variety of different channels and publications. This will result in a big impact on your SEO results.
3 proven tactics for building a content-driven backlink strategy
- Surveys
- Research
- Newsjacking
1. Surveys
Conducting surveys builds insight into your customers and their individual needs. You gain a better understanding of the customers your organization targets and what they think. You will learn more about their pain points and the obstacles they face as they work to improve these situations”.
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