The holiday season is one of the most lucrative times of the year for businesses. You can create strong email marketing campaigns to make most from your marketing efforts. According to the National Retail Federation, the 2018 holiday retail sales climbed 4% and reached $658.3 billion in sale.

AWeber contributor Tom Tate has shared three important email rules to enhance your holiday email marketing campaigns.

Tate says, “Plan to send emails this holiday marketing season?

Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands.

Let your subscribers mute your emails

Problem: Promotional email volume increases significantly during the holiday season.

And what do most people do when the volume is high? They hit the “unsubscribe” link. Sending just one too many emails in a given time period might push your average reader to reconsider their subscription.

Solution: Include a “mute” button or link in your emails. This will  reduce your unsubscribes during periods of increased sending. Your audience might want to stay on your list and hear from you”.

The 3 Email Rules You Must Follow This Holiday Marketing Season

AWeber

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