Internal links provide an easy navigation to the users for exploring your website’s content. Internal links go from one page on a domain to another page on the same domain.

Seer Interactive contributor Zaine Clark has shared an article highlighting the impact of internal linking on site performance and user experience (UX).

Clark says, “For increasing the percentage of visitors to product pages, this hypothesis made perfect sense and I don’t think anyone would argue with it. However, dealing with the competitive queries issue was slightly different. I had seen success in keyword movements with internal linking before, but nothing like what I needed to do here. I needed to find opportunities at scale and make sure my client would allow me to test my hypothesis. Also, how was I going to do this in a way that wouldn’t waste all of my time?

I hated science as a kid, but I love research. One of the only things I remember from my science classes is the Scientific Method (probably because it applies to all types of science and research and not only Chemistry and Geology). So I approached this problem using the Scientific Method.

The Internal Linking Test

Observation:

Internal links can have a positive impact on keyword rankings.

I have seen it on a much smaller scale before with other clients. I typically viewed internal linking as a tactic and not a strategy”.

The Importance of Internal Linking to Boost Site Performance and UX

Seer Interactive

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