A well-written, self-explanatory copy is one of the most essential elements of your content marketing strategy. It helps you to attract the search engines and also works well for your target audience.

WordStream contributor Conor Bond has shared nine important rule to for SEO copywriting in the coming year.

Bond says, “Throughout this post, I’ll share a few examples of good work being done by folks around the marketing community. Without further ado, here are nine essential SEO copywriting rules to help you flourish in the year 2020:

1. Understand (and match) keyword intent

For the most part, this list of SEO copywriting rules is assembled in no particular order—I don’t necessarily think rule #4 is more important than rule #8. That being said, I’m kicking things off with keyword intent for a specific reason: It’s fundamental to your SEO success.

Real quick for anyone who’s unfamiliar or in need of a refresher: “Keyword intent” refers to the reason people search for the keyword you’re thinking about targeting”.

9 Essential Rules for SEO Copywriting in 2020

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