SEO vs. SEM: What’s the Difference and Why You Should Care [Video]
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are confusing concepts to grasp.
SEM is internet marketing that increases a site’s visibility through organic search. SEO is one of the parts of search marketing tactics.
To help you better understand SEO and SEM, Ahrefs’ Joshua Hardwick has published a video called ‘SEO vs. SEM: What’s the Difference and Why You Should Care’.
Hardwick says, “What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should using SEO, PPC, or both”.
Comments are closed.
