Nowadays most businesses have realized the importance of SEO and they work to improve their search engine presence. However, while developing an SEO strategy you need to consider several elements which help you to score well in the SEO game. From selection of keywords to the title tags you write for your pages, every element has its own importance.

To help you create a better SEO strategy, Go Fish Digital contributor Candice Lyna has shared an article highlighting common mistakes made by businesses while launching a new website.

Lyna says, “Time and time again, I see “SEO” considered an afterthought and only allotted a small amount of resources or attention before websites are launched. I typically see people end up with a fully approved and functioning staging site who think the last step is to “flip the switch.” Even though that would great, that’s very seldom the case. I’ll walk you through some “must do” tasks before launching your new site. Ok, let’s get started.

PREPARE YOUR STAKEHOLDERS.

The launch of a new website is typically the culmination of months of effort and cross-team collaboration. And once you have a “final” approved website, that’s not the end unfortunately, but rather the beginning. Before your site goes live, there’s still a lot to be done from a communications standpoint.

Websites receive traffic from a variety of channels, including these main ones:

  • Organic (searches performed on search engines)
  • Paid (clicks on paid ads, on search engines, or social platforms)”.

Common SEO Missteps When Launching a Website

Go Fish Digital

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