Artificial Intelligence (AI) is becoming an integral part of marketing today. It enables you to enhance customer experience and improve your marketing ROI. According to TA Digital, AI enables marketers to increase sales by 52%.

ClickZ contributor Mahir Prasad has shared an article highlighting the benefits of AI and automation on marketing.

Prasad says, “ClickZ spoke to Albert Technologies CEO Or Shani, who believes that by 2025, all paid digital media campaigns will be managed by marketers collaborating with autonomous AI.

AI here to help… not take over

Established in 2010, Albert is an AI marketing platform for the enterprise, driving fully autonomous digital marketing campaigns. It was in the early days of conceptualizing the company that Or saw the value of AI’s assistance.

“I remember we were trying to create some kind of a methodology around running display campaigns and we were stuck in a loop. We would write different rules for different permutations, but kept getting tripped by a new instance”.

AI and automation can make marketers champions again

ClickZ

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