You can improve your SEO performance with faster page loading speed, high quality content, image optimization, link building and many other tactics. Effective keyword research plays a pivotal role in discovering right set of keywords for improving your web traffic.

SEO Clarity contributor Julia Stewart has shared an article highlighting useful ways to to improve your SEO campaigns with competitor keyword research.

Stewart says, “Before we get to the practical part, I believe we should address these three concepts of competitive keyword research.

Keyword Difficulty

I admit that I am not a big fan of this metric. That said, I understand the purpose behind it. Originally, keyword difficulty aimed to help determine how competitive a keyword might be to rank for.

Unfortunately, the metric isn’t reliable. It typically considers the difficulty out of the context of your site. As a result, it gives only a general indication of how challenging ranking might be, but it’s not something I would base my decisions on.

Many other ways exist to evaluate the keywords difficulty (although, at seoClarity, we prefer to refer to it as keyword value.) Analyzing the paid keyword’s cost per click indicates its commercial potential”.

How to Use Competitor Keyword Research to Plan Better SEO Campaigns

SEO Clarity

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