By learning how Google ranks content in its search results, you can create content that is search-engine friendly. As we know, the search giant keeps working on its algorithms to deliver appropriate search results.

Rank Ranger’s Mordy Oberstein has published an article highlighting how Google identifies good content and bad content.

Oberstein says, “There are all sorts of theories out there about how Google knows when it’s looking at good content versus bad content. What these theories so often forget is the greatest resource available to Google. That, of course, is the amount of content at its disposal. Think about it for a second. Within any vertical, for any topic you can imagine, Google has an overabundance of content samples at its fingertips. Samples that it could use to get a sense of what good content looks and sounds like and what bad content looks and sounds like.

All Google would need is a baseline of sorts. A set of content within a specific vertical or for a specific topic that is known to be of excellent quality. With that, wouldn’t it be possible to compare any piece of content on a particular topic to that baseline? Surely, for the most part, such a comparison would be a good indicator if a given piece of quality passes muster? I mean, if only Google had a way of doing this at scale?!”.

How Google Knows Good Content From Bad Content

Rank Ranger

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