To create highly useful content that ranks well in Google and gets you more traffic, you need to polish your copywriting skills. SEO copywriting helps you to create useful, compelling and valuable content that targets specific keywords and gets your website ranked in Google.

Seer Interactive’s John Coyle has shared five best practices for effective SEO copywriting.

Coyle says, “SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote content by linking or sharing. The challenge lies in optimizing page copy with target keywords as well as piquing the interest of readers. SEO copywriting keeps the user in mind while creating naturally engaging content.

Check out some of our SEO best practices in our guide below. 

SEO Copywriting Basics Checklist

We’ve compiled an SEO copywriting guide to help create compelling content that appeals to readers and search engines.

1. Appeal to Audience Intent

The first thing to keep in mind is understanding your audience’s intent. The first goal of SEO copywriting should be to create content with your audience top of mind”.

5 Best Practices for SEO Copywriting

Seer Interactive

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