PPC bid management is one of several core activities needed to maintain a healthy PPC account. It is one of the most important and complicated part of PPC marketing.

Search Engine Guide contributor Robert Clough has shared five useful PPC big management tips.

Clough says, “The process of Pay Per Click management is complex. The shortened basics are tracking down Pay Per Click adspace and placing bidding money for your ability to use it.

Many use automation to make the process easier, but there are a few more ideas that can help you stay on top. 

1. Manage Your Bidding Potential

PPC bid management is all about crafting the right number for the right product. If you overpay for an adspace that doesn’t pan out, you lost money”.

5 Useful PPC Bid Management Tips

Search Engine Guide

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