Today’s online marketing structure is dependent on coding. We use websites, apps, search engine marketing strategies powered by right coding skills.

To make most from the digital channels you are using in marketing coding knowledge can help you to stay ahead in the race.

HubSpot contributor Evelyn Wolf has published an article ‘Is Coding the Next Must-Have Skill of the Modern Marketer?’ highlighting four reasons why you should lead coding.

Wolf says, “Since code is the basis for most of our marketing today, should marketers be learning to code?

I’d like to argue yes, we should. Here’s why.

1. Coding saves time and inspires.

Getting to grips with code and understanding the structures that bring your sites, apps, and tools to life will give you a better understanding of what is possible in the first place.

And, here, knowledge is really inspiration. Imagine seeing beyond just what others have done and having the ability to use code to create new and innovative tools that truly delight your customers”.

Is Coding the Next Must-Have Skill of the Modern Marketer?


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