Copyblogger’s 7-Point Plan for Creating Shareable Content
To achieve content marketing success you should make it reach more an more people via different channels. If you want your readers to share your content, you should arise in them an instinct about usefulness of the content.
Copyblogger’s Sonia Simone has shared a seven-point plan to create content the your readers would like to share.
Simone says, “Here’s a straightforward plan to format and present your content so that lots more people want to share it.
#1: Make it relevant and interesting
If you’re a regular Copyblogger reader, you knew this one was coming.
More people (especially those movers and shakers with large audiences) will share your content if your content makes them look smart for sharing it.
That means it needs the magic combination of meaning and fascination.
In other words, it needs to speak to something the audience cares about, and it needs to do that in an interesting way”.
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