Visual content has been a huge part of the web for several years now. Images and other graphical content add more value to your web surfing experience and play a pivotal role in attracting the search engines.

In your marketing you can use images to build brand recognition and acquire natural links to your website.

Search Engine Journal contributor Julia McCoy has shared seven types of visual content that can help you to earn more links.

McCoy says, “A Skyword study showed that “Content containing related images performed better across all content categories.”

And Google is continually “working to include more imagery and videos in Search,” changing the way information is presented on a results page. This means that you need to change the way you present your website’s information to Google and other search engines.

So, you know that visual content is a valid link building strategy, but how can you make it work?

Here’s a quick run-down of some of the key types of visual content you can use to build links to your site:

1. Infographics

Some people think infographics are overused; some people swear by them.

Using eye-catching infographics with useful information that readers can understand is still a great way to earn some links though, whether you love ’em or hate ’em”.

Image Link Building: How to Use Visual Content to Earn More Links

Search Engine Journal

Sharing is caring